This morning is the annual "Running of the Brides" event at Filene's Basement in Buckhead. Don't despair if you can't make it this morning, when the initial mass of brides-to-be rush the store. For those wanting a less frantic wedding dress shopping experience, Filene's recommends coming after 10 a.m. Keep in mind that the sale goes on all day, and there will still be plenty of dresses to choose from even if you stop in after work.

If you are looking for amazing bargains, you really shouldn't pass up on this sale. Wedding gowns that originally were priced anywhere from $900 to $9,000-plus will be priced today only at $249, $499 and $699.